Fierce. Funny.
FABULOUS.
2022 saw unprecedented attacks on drag shows. At least 5 states introduced bills to ban or restrict drag performances (a trend which has sadly grown larger in 2023).
We said: the show must go on.
Made by, with, and for the LGBTQ+ community, Huluween Dragstravaganza was a hilarious hour-long drag variety show with comedy sketches, dance numbers, and 5 original songs.
LGBTQ+ Royalty
A cast of queens and kings as diverse and beautiful as the LGBTQ+ community.
A Family Affair
We worked with talent both in-house and around the globe to create a host of colorful marketing assets that capture the show's hilarious drag sensibility.
Connecting with
the Community
Dragstravaganza's most effective marketing tool was the amazing cast - and their devoted fans. We shot enough social content to keep Hulu's feed active all month long - across Instagram, Twitter, YouTube, and TikTok. The fans responded with singalongs, dancing, and unique content of their own.
Sounds Like a Scream
5 songwriting teams. 15+ producers, writers, and sound engineers. 5 original songs written specifically for each unique voice. Fans could stream the Huluween Dragstravaganza album on every major music platform.
The Big Opening
Ginger Minj, Monét X Change, Huluween, Manila Luzon, Mo Heart, Jackie BeatDating a Vampire Sucks
Jackie Beat, Huluween, Selene LunaThe Next American Slasher
Jujubee, Manila Luzon, Mo Heart, HuluweenWho's Your Mummy?
Jackie Beat, Lady Bunny, HuluweenIt's the End, Girlfriend
Monét X Change, Ginger Minj, Huluween, Manila Luzon, Mo Heart, Jackie Beat, Selene Luna, Mario Diaz, Jujubee, Lady Bunny, Landon
Dragstravaganza
By the Numbers
But our favorite part?
The fans fell in LOVE
Yes bitch I can't wait!! My 2 favorite things drag queens and Halloween - bitchinnblack
Huluween Dragstravaganza makes me understand how straights like SNL, but it's still better oml - Griffin “Gruve” McKnight
The opening number of the @hulu huluween dragstravaganza is honestly a masterpiece. - WoodVanMeter
Bunny and Jackie are so great #Huluween #Dragstravaganza - TheReelGay
Nothing like starting October with #HuluweenDragstravaganza! These queens are slaying🔪 - tossjursalad
There has never been nor will there ever be a troupe of players like all of you and that makes me very happy to be alive right now! - mrcraigchester
Watching Huluween's Dragstravaganza and it's so ridiculously stupid and i love it - EmilioEmm
I'll be singing this daily until Nov 1…move over Monster Mash - Justinmcintosh
Bunny and Jackie Beat, love the legends ❤️💜 - DrăganSorin-Alexandru
I literally could not love this more. MONET AND GINGER!?!?! My all-time favourites!!!! - StephanieViola
Thank you Hulu for giving drag kings some love. - CairneOleander
Wow. #huluween #dragstravaganza is fucking fierce and funny and great. It's a MUST WATCH. - manoagapion
The #Huluween dragstravaganza was incredible ⭐ 👻 🎃 10/10 - TheReelGay
The opening number of the @hulu huluween dragstravaganza is honestly a masterpiece. - Maartje Castelejin
I'm obsessed with the #HuluweenDragstravaganza 🤣🧛🏻👻🙌 @TheGingerMinj and @monetxchange are two of my all-time fave queens and all the other queens & kings are phenomenal. It's legit funny & the musical numbers are great! Definitely getting me in the spooky mood! #Huluween @hulu - carlysuzanne85
OMG Kesha on Huluween Dragstravaganza is giving me LIFE!!! - OhReallyTHYF
This Friggen song. I have played it all damn day and I still don't hate it. I need to play it till it's awful. - MattyGustoCat
Legends, icons 🖤🖤 - Pablo Kinney
I am pausing exactly 4 minutes in to say: get thyself to @hulu and watch the Huluween Dragstravaganza. It's just so good! - AlexPoling
This NEEDS to be an annual event! - Randomturnip
OMG!!! this is Major to all of the Queens and Kings involved! - MotherSuperior
Ginger is everything. That voice 😍 - Far0
It's non-stop goosebumps 3 minutes straight for me. - J.T. Hu
I didn't know I needed this, but I'm so glad we have it! PLEASE do this every year - AlbertoSanchez
This special was so amazing. I hope this becomes one of my new annual watches. Get 2023 ready, Hulu - AndrewLewis
Could not be more excited for this. Subbing to hulu just for this. - Moods
Welp, time to be singing this all day every day for the next month! - Ryujin713
This song alone is a real bop - KaceKTV
This was ICONIC! They did so good, I'm obsessed - AlexisM