The first episode was kind of meh... but the second one was better, then the third was better and now after the fourth, I'm hooked!
There's some stuff that is a little formulaic and some really bad dialog, but I find that kind of thing funny, so it only adds to the the appeal. The plot is perplexing and the characters are inscrutable, ala Twin Peaks or Damages. I'm not really sure who knows what or who's good or bad or what anyone's motivation is, so at this point, I'm along for the ride - I don't know how it's going to turn out, except that it's going to end abruptly according to all the other reviewers.
If you like this of show, with ambiguous characters and lots of build up to some pretty good dramatic scenes, then I think you'll like this - don't analyze it too much - just watch it