@ Ethan F.It can easily be said that Light had a mastery of social influence and conformity. He created a situation in which people were made to conform to whatever he wanted them to. And as intelligent and good as most people are, EVERYONE--without exception--is very vulnerable to social influence. Look up the infamous Zombardo Prison Experiment or the Milgram Shock Experiment, and you'll understand exactly why otherwise smart people would fall for something so obviously sinister.
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