Kelly Campbell serves as Chief Marketing Officer of Hulu where she leads Hulu’s overall marketing across the SVOD and Live TV businesses, and drives the strategic vision and voice behind the Hulu brand. Campbell leads a team of marketers who are responsible for creating and executing initiatives across Hulu’s brand, creative, performance and content marketing, as well as entertainment publicity and consumer research. As CMO, Campbell also works closely with the company’s technology, distribution, content and product leaders to ensure that Hulu’s consumer proposition and brand is reflected in every aspect of the Hulu experience.
Prior to joining Hulu, Campbell served as Managing Director of Global Growth Marketing for Google Cloud and was responsible for driving awareness, acquisition, and same-store growth for Google Cloud products. Campbell also held multiple senior marketing roles at Google during her decade-long career there. Before that, Campbell worked in investment banking for JPMorgan Chase.
Campbell holds an MBA from Harvard Business School and a bachelor of science degree from Vanderbilt University. She resides in Manhattan Beach, CA with her husband and two sons.