SXSW Web Awards

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"… Hulu is a model of what’s possible when rivals work together and embrace disruptive technology."

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"Hulu has been a hit with viewers, who get legal access to a swiftly expanding roster of popular shows like "30 Rock" and "Family Guy." But Kilar's real success has been in getting those same media executives … comfortable enough with the Wild, Wild Web to post their hottest shows online."

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"In the Wild West that is online video, Hulu.com has proven to be a trailblazing answer to how professional content can thrive on the Web. It's this year's pick for Web site of the year."

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"[Hulu] has become the third biggest video destination in the U.S., according to Nielsen. Perhaps a testament to that success, a number of device makers have released set-top boxes marketed on their ability to put Hulu content on the TV …"

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" ... thanks to a Gen Y-friendly design and a huge library of movies and television shows, Hulu is attracting millions of viewers and signing up advertisers such as Bank of America, Best Buy, and Nissan."

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"[Hulu,] the groundbreaking online video model, succeeded in delivering popular programming such as Heroes, The Office and The Simpsons to consumers - wherever, whenever they wanted."

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"Consumers turned to Hulu as much for the political content, as for the satire – like Saturday Night Live and The Daily Show. Now, consumers are hooked and that affinity for the service is showing no sign of slowing."

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"Merely a step toward the inevitable: TV streaming through your computer, searchable, sortable, replayable, pausable, portable, binge-able ... Hulu hints at a revolutionary way to view TV."

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"Hulu [allows] you to view a huge variety of new and classic television shows and films on the Web … The service is reliable, easy-to-use, and—most importantly—100 percent legal."

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"[Jason Kilar] took it a step further, allowing users to clip their favorite scenes, giving users added control of their favorite shows."

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"As the collection grows and more partners hopefully sign on, services like Hulu won’t just replicate TV—they will be TV."

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"The interface is clean and incredibly intuitive … Hulu is completely viewable within an Internet browser, negating the need for special downloads or plug-ins …"

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"Beyond its early success as a destination for fans of shows like The Office and The Daily Show, Hulu represents the embrace of mega Web syndication by once-twitchy TV nets."

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"Hulu may offer the best-looking, most watchable Web video to date, rivaling the standard-definition content of regular TV."

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" …. and proof-of-model HDTV replacement Hulu.com, the hard drive’s departure has just been signaled."

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"Hulu put television online. Their broadcasting system was modeled on the success of social video sites and drawn the praise of its previous critics."

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