Founded in March 2007, Hulu is co-owned by NBC Universal, News Corp. and Providence Equity Partners. It is operated independently
by a dedicated management team with offices in Los Angeles, New York, Chicago and Beijing.
Hulu's mission is to help people find and enjoy the world's premium video content when,
where and how they want it. As we pursue this mission, we aspire to create a service
that users, advertisers, and content owners unabashedly love.
Hulu is an online video service that offers hit TV shows, movies and clips at Hulu.com and other online destination sites
— all for free, anytime in the U.S. For more details on Hulu's service, check out the
Hulu product tour.
Content: Hulu brings together a large selection of videos from nearly 150 leading content companies, including
FOX, NBC Universal, Comedy Central, Lionsgate, MGM, MTV Networks, National Geographic, Paramount, PBS, Sony Pictures Television, Warner Bros. and more. Users can choose from more than 1250 current primetime TV hits such as The
Simpsons, 30 Rock, The Daily Show with Jon Stewart and The Office the morning after they air; classics like Buffy the Vampire Slayer, The A-Team,
Airwolf and Married...with Children; movies like Revenge of the Nerds and In the Line of Fire; documentaries like Super Size Me, Crawford and I Am Because We Are; and clips from Saturday Night Live, Friends and other popular TV shows and movies.
User Experience
Hulu is
focused on quality and convenience and strives to create the best possible online video experience.
- Hulu gives users the ability to customize their viewing experience online.
- Hulu allows users to watch favorites or discover new shows anytime — at home or on the road.
- Hulu's search feature helps users find any premium video online even if it is not directly available on Hulu.com.
Hulu is
easy to use and share. Simply go to
www.hulu.com, and click on a video to watch right away.
- Hulu does not require a download of any software. Users only need a Flash 9.0 enabled computer and an Internet connection to enjoy.
- Hulu offers the freedom to share full-length episodes or clips via e-mail or embed on other Web sites, blogs and social
networking pages.
- Hulu's clipping feature allows users to select a portion of the video they would like to share.
Hulu is
free and
legal through an advertising supported model.
- Videos are available for unlimited streaming; watch favorite shows and clips over and over, for free
- Videos contain fewer ads than on TV. Advertisements appear during normal commercial breaks
- Hulu acquires the rights to distribute its videos, making them available to users legally
Distribution: Hulu allows users to enjoy great videos on Hulu.com and on 35 other popular Web sites across the Web. Hulu videos
are available on AOL, IMDb, MSN, MySpace, and Yahoo! in the U.S. as well as a growing network of personal blogs, fan sites, and other Web sites where
users choose to embed the Hulu video player.
Advertising: Hulu gives advertisers an opportunity to associate their brands with premium online video content, connect with
highly engaged consumers and extend their reach beyond Hulu.com to Hulu's distribution network. Additionally, Hulu offers and is committed
to the continued development of innovative, new advertising experiences. Currently, Hulu partners with over 200 blue-chip advertisers including Johnson & Johnson, McDonald's, Visa, American Express, Best Buy, Chili's, DirectTV, GM, Intel, Nissan, State Farm, Unilever, Wal-Mart, Cisco, and Proctor & Gamble.