Peter Naylor is the SVP and Head of Advertising Sales at Hulu where he oversees all sales and operations teams driving the company’s billion-dollar advertising business. Under Naylor’s leadership, Hulu’s sales team has more than tripled its ad revenue and has significantly expanded its offerings for brands, introducing new interactive ad units and alternate ad solutions, and deeper data and analytics. Within his tenure, Naylor has secured some of the largest brand partnership deals in the history of Hulu while leading the comprehensive enhancement of Hulu’s ad-product and ad-tech operations. Naylor has also been the leading force in delivering solutions for measurement in the OTT space, achieving complete measurement of viewership in OTT and launching the industry’s first closed-loop attribution tool.
Prior to Hulu, Naylor was an EVP of Digital Media Sales for NBCUniversal (NBCU) where he ran digital advertising sales for NBCU’s entertainment, news and sports digital properties. Before NBCU, Naylor served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Prior to joining iVillage, he served as Vice President of Sales for Terra Lycos. He started his internet sales career at Wired Digital.
In the advertising community, Naylor is on the Board of Directors for the Interactive Advertising Bureau (IAB), in which he served as the Chairman in 2012 and was named the founding chairman for the IAB’s Video Center of Excellence in 2014. He is also on the Board of Directors for the Ad Council and the IRTS Foundation, and on the Board of Advisors for Adweek. Naylor previously sat on the board of the Online Publishers’ Association for more than 10 years, serving as Treasurer from 2010 to 2013.
He was the recipient of the 2015 ASPY Industry Luminary Award and the 2014 ad: tech Industry Achievement Award. In both 2016 and 2018, Naylor was recognized by Adweek as one of the 50 Most Indispensable Executives in Media.