Ad Sales Research Metrics Analyst

Advertising Sales & Operations | New York, NY | Full-Time

Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love. We create amazing experiences that celebrate the best of entertainment and technology. We’re looking for great people who are passionate about redefining TV through innovation, unconventional thinking and embracing fun. It’s a mission that takes some serious smart, intense curiosity and determination to be the best.  Come be part of the team that’s powering play.

SUMMARY

Hulu’s Advertising Sales Research Team is seeking a talented person to help create the future of television and innovate in the advertising and measurement space.  The Ad Sales Research Analyst will you will use your knowledge of syndicated research tools, media math and your analytical skills to tell the stories of Hulu’s data and our advertisers’ success.  If you’re the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to take on new challenges, Hulu may be the place for you.

WHAT YOU’LL DO

  • Leverage proprietary and syndicated tools to create and present analyses for internal and external clients that tell Hulu’s story to the marketplace and advertiser clients
  • Support the advertising team with research and analytics, including but not limited to audience data, site metrics, marketplace research and internal consumption data
  • Assess Hulu relative to other media properties and develop actionable insights to help tell the story that best positions Hulu
  • Create and report on custom media targets based on media briefs and RFPs; Help account executives create prospecting tools in pre-sale efforts
  • Work collaboratively with the Integrated Marketing team to create marketing collateral and campaign proposals, providing the necessary research to support and sell through marketing ideas
  • Measure advertiser campaign performance, providing insights and actionable recommendations
  • Consult with sales and advertiser clients to provide them the context to help optimize Hulu media plans and buys

WHAT TO BRING

  • 2+ years of media experience at a fast-paced web publisher, media agency or TV Network 
  • Proficient with syndicated media research and analytics tools:  comScore VideoMetrix, comScore PlanMetrix, MRI, Nielsen Scarborough, Kantar Market Advisor, Nielsen nPower
  • Highly Proficient in Microsoft Excel and PowerPoint
  • Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)
  • Knowledge of the media landscape and preferably the digital media landscape
  • Experience successfully communicating at all levels both verbally and in writing
  • Demonstrated ability to establish and maintain relationships with team
  • Proven team player with the ability to take on different assignments/projects in a timely manner
  • Strong mathematical skills and an interest in finding stories in the data through in-depth analyses
  • Excellent communication and writing skills, and attention to detail
  • Ability to work independently and problem solve as well as effectively collaborate with various teams
  • Bachelor of Arts/Sciences in Social Sciences, Communications, Mathematics or another related field

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Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

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