Brand & Ad Effectiveness Analyst

Advertising Sales & Operations | New York, NY | Full-Time

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Hulu’s Advertising Sales Research Team is seeking a hardworking person to help build the future of television and innovate in the advertising and measurement space. The Ad Sales Research Analyst will lead projects and analyses to demonstrate the effectiveness of Hulu as an advertising platform that drives measurable results for our clients. The successful candidate will work directly with the sales team and research vendors to find and build solutions to measure the effectiveness of advertiser campaigns, ad products, and integrated solutions. If you’re the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to tackle new challenges, Hulu may be the place for you.

WHAT YOU'LL DO

  • Measure advertiser campaign performance, positioning data into insights and actionable recommendations
  • Track and monitor ad effectiveness projects across study life stage – from survey to recruitment, and analysis and creation of post-campaign deliverables
  • Assist in managing of custom primary research studies including advertising research and consumer insights
  • Build topical research decks and monitor syndicated research sources to continuously incorporate updated information
  • Assess Hulu relative to other media properties and develop actionable insights to help improve Hulu’s positioning in the marketplace
  • Work collaboratively with the integrated marketing team to create sales materials, providing the necessary research to support and sell through marketing executions
  • Consult with sales and advertiser clients to provide them the context to help optimize Hulu media plans and buys, and making appropriate recommendations for research and measurement based on client KPIs
  • Position Hulu as a leader with vision in innovative research by assisting in mining all sources and crafting Hulu Insights to be shared in the press and the marketplace

WHAT TO BRING

  • 2+ years of media experience at a fast-paced web publisher, media agency or TV Network
  • Strong experience with quantitative research methodologies, survey design and analysis
  • Knowledge of the media landscape and preferably the digital media landscape
  • Proven ability to analyze and interpret qualitative and quantitative research with client needs in mind, write clearly, and translate data into clear insights
  • Experience successfully communicating at all levels both verbally and in writing
  • Proven team player with the ability to tackle and manage various projects in a timely manner
  • Strong mathematical skills and an interest in finding compelling stories in the data through in-depth analyses
  • Ability to work independently and problem solve as well as effectively collaborate with various teams
  • Highly proficient in Microsoft Excel, PowerPoint, and Word
  • Bachelor of Arts/Sciences in Social Sciences, Communications, Mathematics or another related field

Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

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