Product Manager, Programmatic Advertising

Product Management | Santa Monica, CA | Full-Time

Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love. We create amazing experiences that celebrate the best of entertainment and technology. We’re looking for great people who are passionate about redefining TV through innovation, unconventional thinking and embracing fun. It’s a mission that takes some serious smart, intense curiosity and determination to be the best.  Come be part of the team that’s powering play.


Hulu’s Product Management team is seeking a Product Manager who will be an exceptional addition to our advertising experiences team. As a Product Manager at Hulu, you will be responsible for helping to build the strategy, define requirements and drive execution for the Ad Platforms group to support our Advertising business, across both internal and external stakeholders. The right person for this role can solve complex problems, communicate solutions concisely, articulate clear vision to technical and non-technical groups and passionately drives results. If you are someone who can drive strategy, properly define requirements between multiple advertising and technology groups, brings a passion for building and possesses a strong background in product development and programmatic marketplaces, then this is a great role for you.


  • Develop, manage and execute on a product vision, strategy and plan for the Advertising business across all devices/platforms (web, mobile, and living room), working with various stakeholder groups across product, technology, finance, sales and legal groups
  • Own the product vision, strategy and execution of our auction product offerings while partnering with cross-functional teams to build a best-in-class programmatic platform for our advertisers
  • Drive the development of ad tech solutions which optimize for a balance between guaranteed and non-guaranteed demand sources
  • Deliver new and innovative opportunities for brands by designing new methods to automate buying and connect with audience data
  • Build and maintain a market-leading private marketplace to improve the viewing experience and increase competition for Hulu inventory
  • Integrate with new supply side and demand side platforms, optimizing media spend, improving targeting and reducing waste
  • Own, operate and maintain the strategic direction for the marketplaces backlog, building solutions the optimize yield for every advertising request to the ad server
  • Partner with our engineering teams to build advanced decisioning levers to provide new opportunities for favoring preferred brands and partners
  • Partner with our sales team to identify new opportunities in the programmatic marketplace where Hulu can provide unique solutions for our advertisers
  • Own the development and measurement of key KPIs for our programmatic business to drive future product ideation
  • Sit at the intersection of our sales and technology organization, responsible for the synthesis of business outcomes and translations to engineering requirements
  • Partner with our commercialization team to evangelize new product initiatives in market
  • Own the efforts around prioritization, definition, and roadmap of our programmatic product
  • Collaborate with other Product Managers, engineering teams and business stakeholders to ensure coordination and completion of various responsible products  
  • Work closely with legal teams and company leaders to ensure industry and privacy-compliant use of data


  • Computer Science, business degree or equivalent experience
  • 3+ years of Product Management experience, highly preferred from established technology or digital media company
  • 2+ years of digital experience working with programmatic ad technology and closely aligned to sales organizations
  • Strong subject matter knowledge of how sales organizations operate and function in media organizations
  • Proven experience and success in a product role with the ability to demonstrate a record of success in driving the development of programmatic ad buying features and platforms
  • Highly driven and focused personality who enjoys moving quickly and getting things done
  • Excellent interpersonal communication and writing skills


  • Experience at a top Digital or TV advertising measurement company and/or understanding of the ad measurement industry
  • Passion for television, Streaming Video On Demand (SVOD), or Over the Top (OTT) industry
  • Experience running design sprints with internal teams


Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

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