Ad Sales Research Metrics Analyst, East Coast

Advertising Sales & Operations | New York, NY | Full-Time

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Hulu’s Advertising Sales Research Team is seeking a passionate new teammate to help build the future of television and innovate in the advertising and measurement space. The Ad Sales Research Analyst will you will use your knowledge of syndicated research tools, media math, and your analytical skills to tell the stories of Hulu’s data and our advertisers’ success. If you’re the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to tackle new challenges, Hulu may be the place for you.

WHAT YOU’LL DO

  • Use proprietary and syndicated tools to create and present analyses for internal and external clients that tell Hulu’s story to the marketplace and advertiser clients
  • Support the advertising team with research and analytics, including but not limited to audience data, site metrics, marketplace research and internal consumption data
  • Assess Hulu relative to other media properties and develop actionable insights to help tell the story that best positions Hulu
  • Create and report on custom media targets based on media briefs and RFPs; Help account executives create prospecting tools in pre-sale efforts
  • Work collaboratively with the Integrated Marketing team to create marketing collateral and campaign proposals, providing the necessary research to support and sell through marketing ideas
  • Measure advertiser campaign performance, providing insights and actionable recommendations
  • Consult with sales and advertiser clients to provide them the context to help optimize Hulu media plans and buys

WHAT TO BRING

  • 2+ years of media experience at a fast-paced web publisher, media agency or TV Network
  • Proficient with syndicated media research and analytics tools: comScore VideoMetrix, comScore PlanMetrix, MRI, Nielsen Scarborough, Kantar Market Advisor, Nielsen nPower
  • Highly Proficient in Microsoft Excel and PowerPoint
  • Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)
  • Knowledge of the media landscape and preferably the digital media landscape
  • Experience successfully communicating at all levels both verbally and in writing
  • Proven ability to establish and manage relationships with team
  • Proven team player with the ability to tackle different assignments/projects in a timely manner
  • Strong mathematical skills and an interest in finding stories in the data through in-depth analyses
  • Excellent communication and writing skills, and attention to detail
  • Ability to work independently and problem solve as well as effectively collaborate with various teams
  • Bachelor of Arts/Sciences in Social Sciences, Communications, Mathematics or another related field 

Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

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