Updated: March 2022
These guidelines (“Guidelines”) apply to purchases of Disney Digital (“DD”) advertising inventory sold in the U.S. on Disney-branded properties described below. The Guidelines do not, and cannot, provide an exhaustive list of guidelines or examples, and DD reserves the right to review, approve, reject, and refuse to display, or remove any and all advertising on a case-by-case basis. DD also reserves the right to approve exceptions to these Guidelines on a case-by-case basis. DD may update these guidelines from time to time without notice, so please check in and review them regularly.
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
Disney Advertising
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