Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

| | Category: Advertising, Announcements

TGI-Hulu: The Return of TGIF

Over the past decade, how, where and when we watch “television” has dramatically changed. But in the midst of all of this change, there are some shows that viewers crave no matter the decade, day or device – as is the case for the original “TGIF” lineup.

 

Thanks to the rise of streaming, viewers are now able to relive their Friday night of primetime viewing when and where they want. From Sabrina: The Teenage Witch to Step By Step, it’s not just new original series that are driving high viewer engagement – it’s retro-TV shows too. And, now that Friday can be any day of the week, we wanted to share some major viewership trends. TGIH: Thank Goodness It’s Hulu.  

 

 

We’re Still Watching “TGIF” Shows in Blocks

Twenty years ago, TGIF was a solid 2-hour block of TV composed of four, 30-minute sitcoms. Today, we’re still watching TV in 2-hour blocks, but we are curating our own lineup, on our own schedule. From binge watching four episodes of one series in single sitting to mix-and-matching our favorite TGIF classics, choice and control rule in streaming on-demand.

 

Sunday: The New Friday

Thanks to streaming on-demand technology, viewers can relive their Friday night in front of the TV in their own way, on their own time. While we are re-watching (or newly discovering) TGIF shows, it’s no longer only on Fridays. Today, just 12% of all TGI-H viewing happens on Friday. It’s Sunday that rules over the week as the top day for your TV viewing pleasure.

 

Full House Is A Fan Favorite

Sunday isn’t the only day to catch up with the Tanners. Full House remains the most watched series across all content in the Hulu’s TGI-H library. While Full House leads the pack, Family Matters and Boy Meets World aren’t far behind as the go-to series when viewers are on the hunt for nostalgia classics.

 

Age Matters: Younger Viewers Watch “Younger” Shows

Perfect Strangers is the “oldest” original TGIF show to air on linear TV. So, not surprisingly, the series draws in the highest median age of all viewers streaming shows that once were a part of the TGIF lineup.  The median age of viewers for Perfect Strangers clocks in at around 36 years old, whereas shows like Boy Meets World and Sabrina: The Teenage Witch, have median ages of 28 and 29, respectively.

 

The good news is that we are no longer limited to waiting until Friday evening to indulge in TGIF classics through an antenna or cable subscription. Now, when we’re feeling nostalgic, we can watch all of our favorites from throughout the years on Hulu, anywhere, anytime and any day of the week. TGI-Hulu.

 

Download a High-Res Version Here: #TGIHULU.2018