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MEASUREMENT
SOLUTIONS

Industry-leading measurement and attribution solutions that provide end-to-end proof of performance for advertising on Hulu.

MEASUREMENT SOLUTIONS

Ask Yourself...

Did the right audience see my ad?
Audience Validation

Hulu leads the industry in measuring consumption trends by partnering with 3rd parties to verify audiences and count every viewer watching ads.

Did the campaign drive awareness of my brand?
Brand Lift

Did my ad drive results? Hulu's brand lift measurement solutions can tell you whether your ad made an impact across the purchase funnel.

Did my ad drive conversions?
Attribution

Hulu has best-in-class attribution capabilities so that advertisers can accurately measure brand lift, as well as direct, closed-loop ROI and business outcomes.

MEASUREMENT SOLUTIONS

Fraud

Hulu delivers a superior advertising platform with virtually no fraud thanks to our authentication and login requirements. 3rd-party verified, your brand can be assured that a bot won't watch your spot.

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Viewability

An ad can’t be effective if it’s not viewable. With Hulu’s industry-leading  viewability, brands can ensure that their message will be-front and-center.

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MEASUREMENT SOLUTIONS

Attribution

Hulu’s attribution tool is the industry’s leading closed-loop OTT attribution solution at scale. Connect ad exposures on Hulu to a real world actions to unlock the true ROI of advertising our premium platform.

Supported Categories
  • QSR
  • Retail
  • eCommerce
  • Tune-In
  • Automotive
  • CPG
Connect ad exposures on Hulu to real world actions
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Measurement
Industry-leading measurement and attribution solutions that provide end-to-end proof of performance for advertising on Hulu.
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