Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

Konichiwa from Hulu in Japan

Hulu’s subscription service launched in Japan in September 2011, and the business has been growing steadily ever since.  We wanted to share a quick update on what’s going on with our first international market.  Content. The content library in Ja...

100% Completion Rate

At Hulu, we pride ourselves on giving 100% to everything we do. From Hulugans adorned in over-the-top getups at our annual Huluween costume competition, to April Fools’ pranks taken to the extreme – we are “all in”. This “all-in” attitud...

Super Bowl Ad Recap: The Good, The Bad, And The Battleship

I learned a few things during this year’s Super Bowl. 1) It’s really hard to dress for a Super Bowl party when both teams have the same colors. And, 2) I learned what it’s like to be a girl watching her boyfriend get beaten up, as I w...

The Story Behind “1984″ and Other Classic Super Bowl Ads

Apple’s “1984” Super Bowl ad signaled a new era in personal computers, a revolt against a world portrayed as an Orwellian state dominated by IBM. It also ushered in a new era of Super Bowl advertising where viewers came to expect the ads to be al...

AdAge: Why We Love Super Bowl Ads

More than a game, the Super Bowl is a cultural event, a truly American spectacle, and the ads are very much a part of the experience. Mix a big stage with big ambitions and budgets, and what you get are some memorable ads, as well some memorable misfi...

Hulu AdZone Kicks Off

With the playoff games behind us, Super Bowl XLVI is just around the corner, and we know it is time to get serious. After all, the days surrounding the big game are the one time we all go out of our way to watch — and talk about — commercials. That...

2011, 2012 and beyond.

We just closed the books on a big 2011 for Hulu.  As a team, we recently reflected on our 2011 investments in innovation and thought it would be an appropriate time to share some of those thoughts via this post. First, some results: - We grew the bus...

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