Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

The Role of OTT in a Cross-Platform Video Campaign

Ad effectiveness measurement on PCs has existed for years, and more recently companies including Kantar Millward Brown, Nielsen, and comScore are working towards developing measurement

People Lie About Watching TV Shows In Order to Fit In

The Psychology of TV: New Hulu Research Reveals 46% of People Lie About Watching a TV Show In Order to Fit In People love to

VOD is Win, Win, Win

Over the last twenty years, the digital revolution has ushered in a golden age of media consumption for viewers, readers and listeners. And in the

Television Is The New, New Media

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you’re asking many questions to

Hulu’s 2015 Advertising Year In Review

It was an exciting year of redefining TV, and we couldn’t have done it without you. From launching a new brand campaign to leading the

The Creative Imperative in the Fight Against Ad Blocking

By Peter Naylor, SVP of Sales and Justin Fromm, Director of Advertising Research The rise in ad-blocking software is another sign that users are now

When It Comes to Advertising — It’s Attitude, Not Income

With the advent of on-demand viewing, control has shifted from those who deliver content to those who consume it. This change is driving renewed pronouncements

Hulu Executives at Advertising Week & Cablefax 2015

Monday, September 28th 4:00PM-6:00PM Cross Screen Summit Why Does Context Matter? Because Context Matters! Context has always been a marketers’ best friend. Should it continue

Try Fall TV on for Size

Fall is approaching, and along with the changing leaves comes TV’s hottest shows, all on Hulu. With a brand new slate of Hulu Originals premiering

Hulu Offers Smarter Advertising with Programmatic Buying

Hulu announced today that it will launch the next evolution in its sales process with a new programmatic solution for marketers this fall.  This makes Hulu’s premium video inventory across all platforms including desktop, mobile and connected TV’s...

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