Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

Hammering Away on TV Attribution

We’ve been following closely the recent press about Thor, the television industry’s collaborative effort to properly attribute business outcomes to exposure to ads on TV.  We

Binge or Treat! Screaming Services Rule This Halloween

Halloween viewing in a video on-demand world Circa-2006: It’s one week before Halloween and you’re frantically searching through your TV Guide for the spooky episode

The Dynamics of Choice

Hulu Insight: Viewer Data Reveals the Dynamics of Choice Watching TV used to be a one-way relationship. Big studios would create content, sell it to

Gen Z: The Generation at the Forefront of TV’s Evolution

Gen Z is the first generation that has had access to on-demand television content for a majority of their lives. Yet, questions still remain around

Hulu Insight: Streaming Isn’t Solitary – Why OTT Audience Measurement is Mission Critical

When the broadcast networks first started streaming full TV episodes it was in the PC-only environment of 2006, and it changed the TV landscape forever.

Hulu Grooms Its Tech Stack To Support AdvancedTV

by Kelly Liyakasa // Thursday, April 27th, 2017 – 6:00 am   Hulu is moving into phase two of its advanced TV strategy almost two years after launching its private exchange.

Hulu: Industry Safe Environment for Brands

Viewability and brand safety are huge topics of discussion in the advertising industry. We are increasingly living in an age of accountability and marketers are

True Confessions of a TV Watcher

At what length will viewers go to to watch their favorite TV show? We know viewers watch TV in the living room, whether it’s live,

‘Tis The Season…For Seinfeld

‘Tis The Season…For Seinfeld By Peter Naylor Seinfeld:  it’s a show about nothing. But for a show about nothing there’s something about Jerry, George, Elaine, Kramer

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