Insights

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Hulu Launches Interactive Interstitial on Mobile

Interstitial ad units have proven incredibly effective on PC, now Hulu is taking this experience beyond the PC with the unveiling of interactive ads on mobile devices.

Video advertising on mobile is primarily focused to slate and video ad units only. As mobile usage increases, and with the newly released FVOD app on Android, there will be significant opportunity to better monetize a more engaged and growing mobile audience on Hulu.

This new ad product enables brand clients to render interactive HTML ads on mobile devices.

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GOALS

  • Enable rich interactive ad experiences across all mobile devices
  • Drive higher levels of engagement with brand creative across devices

DESIGN

The Interactive Interstitial on Mobile consists of the following three elements:

  • Introductory Slate
  • Interactive Ad Experience
  • Video Commercial

Click here for more amazing info on Hulu’s ad product offerings.