Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

Hulu’s Digital Identity Exploration

Fifteen years ago it would have been ludicrous to think about connecting with a stranger via a phone and hopping into their car to get

There’s No Such Thing as Too Much TV

Subscription video on-demand has afforded viewers endless content choices and complete control over their viewing experience. Today, viewers can watch when, where and how they

It’s All on Hulu

Key Insights from Hulu’s 2018 Upfront   Hulu viewers are watching more TV than ever.  Today, total engagement is up 60 percent. And in just

What’s Better Than Watching Football This Sunday?

Watching the Ads! According to Hulu Viewers.     With the NFL season coming to a close and the Big Game approaching, we set out

2017: Hulu’s Reflections on TV Streaming

Well, here we are. The final days of 2017 and we’d like to raise a glass to a truly spectacular year of television. Whether you

Hammering Away on TV Attribution

We’ve been following closely the recent press about Thor, the television industry’s collaborative effort to properly attribute business outcomes to exposure to ads on TV.  We

Binge or Treat! Screaming Services Rule This Halloween

Halloween viewing in a video on-demand world Circa-2006: It’s one week before Halloween and you’re frantically searching through your TV Guide for the spooky episode

The Dynamics of Choice

Hulu Insight: Viewer Data Reveals the Dynamics of Choice Watching TV used to be a one-way relationship. Big studios would create content, sell it to

Gen Z: The Generation at the Forefront of TV’s Evolution

Gen Z is the first generation that has had access to on-demand television content for a majority of their lives. Yet, questions still remain around

Contact

Have a Question?

You’ve come to the right place. Learn more about Hulu partnerships, ad opportunities, and more.

*Required Field

*I'm interested in running a: