Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

Happy Mother’s Da(ta)

In honor of Mother’s Day, Hulu wanted to share some insights around the most important women in our lives!     From comedies to dramas,

Hulu ’19: Better Starts Here

Live from New York, it’s Hulu ‘19! Today, at the Hulu Theater at Madison Square Garden, Hulu executives took the stage to reveal the company’s

Hulu Has Live (March Madness) Sports

Is your bracket busted? Did the clock strike midnight on your Cinderella story? Have you been hiding live game streams behind several excel sheets? If

Happy Valentine’s Day from Hulu

Valentine’s day is upon us, so we set out to understand how Hulu viewers plan to spend the holiday and what role TV plays in

Hulu’s Digital Identity Exploration

Fifteen years ago it would have been ludicrous to think about connecting with a stranger via a phone and hopping into their car to get

There’s No Such Thing as Too Much TV

Subscription video on-demand has afforded viewers endless content choices and complete control over their viewing experience. Today, viewers can watch when, where and how they

It’s All on Hulu

Key Insights from Hulu’s 2018 Upfront   Hulu viewers are watching more TV than ever.  Today, total engagement is up 60 percent. And in just

What’s Better Than Watching Football This Sunday?

Watching the Ads! According to Hulu Viewers.     With the NFL season coming to a close and the Big Game approaching, we set out

2017: Hulu’s Reflections on TV Streaming

Well, here we are. The final days of 2017 and we’d like to raise a glass to a truly spectacular year of television. Whether you

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