Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

2017: Hulu’s Reflections on TV Streaming

Well, here we are. The final days of 2017 and we’d like to raise a glass to a truly spectacular year of television. Whether you

Hammering Away on TV Attribution

We’ve been following closely the recent press about Thor, the television industry’s collaborative effort to properly attribute business outcomes to exposure to ads on TV.  We

People Lie About Watching TV Shows In Order to Fit In

The Psychology of TV: New Hulu Research Reveals 46% of People Lie About Watching a TV Show In Order to Fit In People love to

Hulu’s 2015 Advertising Year In Review

It was an exciting year of redefining TV, and we couldn’t have done it without you. From launching a new brand campaign to leading the

Hulu Executives at Advertising Week & Cablefax 2015

Monday, September 28th 4:00PM-6:00PM Cross Screen Summit Why Does Context Matter? Because Context Matters! Context has always been a marketers’ best friend. Should it continue

The Hulu Drumbeat Grows Louder and Louder and Louder

On April 29th at the 2015 Hulu Upfront Presentation in New York City’s Hammerstein Ballroom, our CEO Mike Hopkins, Head of Advertising Sales, Peter Naylor

New Season, New Series: Winter TV on Hulu

  There may be a chill in the air, but fresh content has never been hotter than in Winter TV on Hulu. From new series

Hulu Goes All Out for CES 2015

This year Hulu was visible to key clients, partners and vendors through an inaugural sponsorship of the C-Space, a central headquarters at CES at the

You’ve Been Drafted: Vote for Your Favorite Super Bowl Ad with Toyota AdZone

There is only one event throughout the year that combines America’s love of sports, chips & dips from all over the world, and the best commercials of the year.  The Super Bowl IS that event.  Pitting Tom Brady and Russell Wilson against each o...

Emmy-Nominated Hulu Original Behind the Mask: Season 2

We are thrilled to reveal that season two of the Emmy®-nominated Hulu Original Behind the Mask will feature one of the team’s most valuable players,

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