Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

Where to Find Hulu at Cannes 2019

The 56th annual Cannes Lions International Festival of Creativity is finally here, and the best and brightest minds in media will be in attendance. Here

Bigger Actually is Better

Double-Digit Gains Fueled By Investments In Technology and Exclusive Content To Give Viewers a Better TV Experience, With More Choice and Control      

Hulu’s Digital Identity Exploration

Fifteen years ago it would have been ludicrous to think about connecting with a stranger via a phone and hopping into their car to get

Advertising Week 2018

Monday, October 1st AWNY 15 YR ANNIVERSARY 3:30 PM | MAIN STAGE (IMAX)  In celebration of Advertising Week’s 15th year, thought leaders (including Hulu CMO,

There’s No Such Thing as Too Much TV

Subscription video on-demand has afforded viewers endless content choices and complete control over their viewing experience. Today, viewers can watch when, where and how they

It’s All on Hulu

Key Insights from Hulu’s 2018 Upfront   Hulu viewers are watching more TV than ever.  Today, total engagement is up 60 percent. And in just

2017: Hulu’s Reflections on TV Streaming

Well, here we are. The final days of 2017 and we’d like to raise a glass to a truly spectacular year of television. Whether you

Hammering Away on TV Attribution

We’ve been following closely the recent press about Thor, the television industry’s collaborative effort to properly attribute business outcomes to exposure to ads on TV.  We

People Lie About Watching TV Shows In Order to Fit In

The Psychology of TV: New Hulu Research Reveals 46% of People Lie About Watching a TV Show In Order to Fit In People love to

Hulu’s 2015 Advertising Year In Review

It was an exciting year of redefining TV, and we couldn’t have done it without you. From launching a new brand campaign to leading the

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