Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

Hulu’s Digital Identity Exploration

Fifteen years ago it would have been ludicrous to think about connecting with a stranger via a phone and hopping into their car to get

Advertising Week 2018

Monday, October 1st AWNY 15 YR ANNIVERSARY 3:30 PM | MAIN STAGE (IMAX)  In celebration of Advertising Week’s 15th year, thought leaders (including Hulu CMO,

There’s No Such Thing as Too Much TV

Subscription video on-demand has afforded viewers endless content choices and complete control over their viewing experience. Today, viewers can watch when, where and how they

It’s All on Hulu

Key Insights from Hulu’s 2018 Upfront   Hulu viewers are watching more TV than ever.  Today, total engagement is up 60 percent. And in just

2017: Hulu’s Reflections on TV Streaming

Well, here we are. The final days of 2017 and we’d like to raise a glass to a truly spectacular year of television. Whether you

Hammering Away on TV Attribution

We’ve been following closely the recent press about Thor, the television industry’s collaborative effort to properly attribute business outcomes to exposure to ads on TV.  We

People Lie About Watching TV Shows In Order to Fit In

The Psychology of TV: New Hulu Research Reveals 46% of People Lie About Watching a TV Show In Order to Fit In People love to

Hulu’s 2015 Advertising Year In Review

It was an exciting year of redefining TV, and we couldn’t have done it without you. From launching a new brand campaign to leading the

Hulu Executives at Advertising Week & Cablefax 2015

Monday, September 28th 4:00PM-6:00PM Cross Screen Summit Why Does Context Matter? Because Context Matters! Context has always been a marketers’ best friend. Should it continue

The Hulu Drumbeat Grows Louder and Louder and Louder

On April 29th at the 2015 Hulu Upfront Presentation in New York City’s Hammerstein Ballroom, our CEO Mike Hopkins, Head of Advertising Sales, Peter Naylor

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