Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

The Best Dramas of 2012: 7 – The Walking Dead

(The ten best dramas of 2012 will be revealed on Hulu’s homepage each weekday of this week. To view the rest of the list, click here.) 7 – The Walking Dead Is there any show more shocking than The Walking Dead? With the amount of characte...

A Big 2012.

We are closing on a big 2012. On behalf of the Hulu team, I would like to share some of our results. We’re so thankful to our customers and for the trust they place in us each day, which is enabling us to deliver the below results. Revenue. In 2...

Hulu Plus Launching on Nintendo Wii U with Integrated Second Screen Experience

At Hulu’s development center in Seattle, we spend our time focusing on making the Hulu Plus living room experience delightful for our subscribers. With our latest innovation, we’ve teamed up with Nintendo to bring you a brand new way to watch your ...

CBS Library TV Series Come to Hulu Plus

The Hulu team spends a lot of time watching TV shows. It’s a perk of the gig. We spend hours discussing the plotlines and characters, and inevitably, the conversation always turns to the list of the shows we’d like to offer on our service. Since CB...

Konichiwa from Hulu in Japan

Hulu’s subscription service launched in Japan in September 2011, and the business has been growing steadily ever since.  We wanted to share a quick update on what’s going on with our first international market.  Content. The content library in Ja...

100% Completion Rate

At Hulu, we pride ourselves on giving 100% to everything we do. From Hulugans adorned in over-the-top getups at our annual Huluween costume competition, to April Fools’ pranks taken to the extreme – we are “all in”. This “all-in” attitud...

Super Bowl Ad Recap: The Good, The Bad, And The Battleship

I learned a few things during this year’s Super Bowl. 1) It’s really hard to dress for a Super Bowl party when both teams have the same colors. And, 2) I learned what it’s like to be a girl watching her boyfriend get beaten up, as I w...

The Story Behind “1984″ and Other Classic Super Bowl Ads

Apple’s “1984” Super Bowl ad signaled a new era in personal computers, a revolt against a world portrayed as an Orwellian state dominated by IBM. It also ushered in a new era of Super Bowl advertising where viewers came to expect the ads to be al...

AdAge: Why We Love Super Bowl Ads

More than a game, the Super Bowl is a cultural event, a truly American spectacle, and the ads are very much a part of the experience. Mix a big stage with big ambitions and budgets, and what you get are some memorable ads, as well some memorable misfi...

Hulu AdZone Kicks Off

With the playoff games behind us, Super Bowl XLVI is just around the corner, and we know it is time to get serious. After all, the days surrounding the big game are the one time we all go out of our way to watch — and talk about — commercials. That...

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