Advertising – Hulu Advertising

Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

Taking Care of BS: It’s Time to Rethink Brand Safety

Taking Care of B.S. It’s Time to Rethink Brand Safety   The advent of digital technology has transformed the advertising industry more in the past

What’s Better Than Watching Football This Sunday?

Watching the Ads! According to Hulu Viewers.     With the NFL season coming to a close and the Big Game approaching, we set out

TGI-Hulu: The Return of TGIF

Over the past decade, how, where and when we watch “television” has dramatically changed. But in the midst of all of this change, there are

Hammering Away on TV Attribution

We’ve been following closely the recent press about Thor, the television industry’s collaborative effort to properly attribute business outcomes to exposure to ads on TV.  We

Binge or Treat! Screaming Services Rule This Halloween

Halloween viewing in a video on-demand world Circa-2006: It’s one week before Halloween and you’re frantically searching through your TV Guide for the spooky episode

The Dynamics of Choice

Hulu Insight: Viewer Data Reveals the Dynamics of Choice Watching TV used to be a one-way relationship. Big studios would create content, sell it to

Hulu Insight: Streaming Isn’t Solitary – Why OTT Audience Measurement is Mission Critical

When the broadcast networks first started streaming full TV episodes it was in the PC-only environment of 2006, and it changed the TV landscape forever.

Hulu: Industry Safe Environment for Brands

Viewability and brand safety are huge topics of discussion in the advertising industry. We are increasingly living in an age of accountability and marketers are

True Confessions of a TV Watcher

At what length will viewers go to to watch their favorite TV show? We know viewers watch TV in the living room, whether it’s live,

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