Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

Hammering Away on TV Attribution

We’ve been following closely the recent press about Thor, the television industry’s collaborative effort to properly attribute business outcomes to exposure to ads on TV.  We

Binge or Treat! Screaming Services Rule This Halloween

Halloween viewing in a video on-demand world Circa-2006: It’s one week before Halloween and you’re frantically searching through your TV Guide for the spooky episode

The Dynamics of Choice

Hulu Insight: Viewer Data Reveals the Dynamics of Choice Watching TV used to be a one-way relationship. Big studios would create content, sell it to

Hulu Insight: Streaming Isn’t Solitary – Why OTT Audience Measurement is Mission Critical

When the broadcast networks first started streaming full TV episodes it was in the PC-only environment of 2006, and it changed the TV landscape forever.

Hulu: Industry Safe Environment for Brands

Viewability and brand safety are huge topics of discussion in the advertising industry. We are increasingly living in an age of accountability and marketers are

True Confessions of a TV Watcher

At what length will viewers go to to watch their favorite TV show? We know viewers watch TV in the living room, whether it’s live,

The Role of OTT in a Cross-Platform Video Campaign

Ad effectiveness measurement on PCs has existed for years, and more recently companies including Kantar Millward Brown, Nielsen, and comScore are working towards developing measurement

VOD is Win, Win, Win

Over the last twenty years, the digital revolution has ushered in a golden age of media consumption for viewers, readers and listeners. And in the

Hulu’s 2015 Advertising Year In Review

It was an exciting year of redefining TV, and we couldn’t have done it without you. From launching a new brand campaign to leading the

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