Hulu Insight: Streaming Isn’t Solitary – Why OTT Audience Measurement is Mission Critical
When the broadcast networks first started streaming full TV episodes it was in the PC-only environment of 2006, and it changed the TV landscape forever.
The Role of OTT in a Cross-Platform Video Campaign
Ad effectiveness measurement on PCs has existed for years, and more recently companies including Kantar Millward Brown, Nielsen, and comScore are working towards developing measurement
The Creative Imperative in the Fight Against Ad Blocking
By Peter Naylor, SVP of Sales and Justin Fromm, Director of Advertising Research The rise in ad-blocking software is another sign that users are now
When It Comes to Advertising — It’s Attitude, Not Income
With the advent of on-demand viewing, control has shifted from those who deliver content to those who consume it. This change is driving renewed pronouncements
The Hulu Drumbeat Grows Louder and Louder and Louder
On April 29th at the 2015 Hulu Upfront Presentation in New York City’s Hammerstein Ballroom, our CEO Mike Hopkins, Head of Advertising Sales, Peter Naylor
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