Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

2017: Hulu’s Reflections on TV Streaming

Well, here we are. The final days of 2017 and we’d like to raise a glass to a truly spectacular year of television. Whether you

Hulu Insight: Streaming Isn’t Solitary – Why OTT Audience Measurement is Mission Critical

When the broadcast networks first started streaming full TV episodes it was in the PC-only environment of 2006, and it changed the TV landscape forever.

The Role of OTT in a Cross-Platform Video Campaign

Ad effectiveness measurement on PCs has existed for years, and more recently companies including Kantar Millward Brown, Nielsen, and comScore are working towards developing measurement

Hulu’s 2015 Advertising Year In Review

It was an exciting year of redefining TV, and we couldn’t have done it without you. From launching a new brand campaign to leading the

The Creative Imperative in the Fight Against Ad Blocking

By Peter Naylor, SVP of Sales and Justin Fromm, Director of Advertising Research The rise in ad-blocking software is another sign that users are now

When It Comes to Advertising — It’s Attitude, Not Income

With the advent of on-demand viewing, control has shifted from those who deliver content to those who consume it. This change is driving renewed pronouncements

The Hulu Drumbeat Grows Louder and Louder and Louder

On April 29th at the 2015 Hulu Upfront Presentation in New York City’s Hammerstein Ballroom, our CEO Mike Hopkins, Head of Advertising Sales, Peter Naylor

Hulu Goes All Out for CES 2015

This year Hulu was visible to key clients, partners and vendors through an inaugural sponsorship of the C-Space, a central headquarters at CES at the

Hulu Launches Interactive Interstitial on Mobile

Interstitial ad units have proven incredibly effective on PC, now Hulu is taking this experience beyond the PC with the unveiling of interactive ads on

Major Updates to Mobile

At Hulu, we always strive to make watching TV an even more delightful and convenient experience for our users. We are super excited to introduce

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