CASE STUDIES

Learn more about how ads on Hulu drive business outcomes for your brands.

Business objectives

Brand Lift

Partnering with Hulu bolsters your brand’s awareness and drives business through recommendations.

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PartneRship opportunities
Category case studies

Auto

Millward Brown’s brand metrics norms are used throughout the industry to measure advertising effectiveness, and at Hulu, our campaigns regularly exceed these benchmarks.

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Direct-to-Consumer

At Hulu, we know DTC brands because we are one – and we’ve played in this space for over 10 years. We’re built for DTC brands

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Retail

When it comes to retail goods, higher customer awareness traditionally leads to a higher intent to purchase. Retail campaigns on Hulu are a perfect example of this.

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Food & Beverage

When drilling down into specific industries within the CPG space, Food & Beverage is at the forefront. Here, we see Hulu campaigns influencing all areas of the purchase funnel.

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Financial Services

Financial Services campaigns on Hulu are proven to drive impact across the entire purchase funnel. In the upper funnel, we see ad recall for Financial Services campaigns perform 8x better than the Millward Brown industry norm.

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Technology

Hulu is the perfect mix of traditional TV and digital video. We play in a space that is driven by technology and innovation and have a viewer base that is younger, more engaged, and digitally fluent.

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Travel

After binge watching the first season of Four Weddings and a Funeral and seeing how lovely London is, you might be tempted to book a trip there.

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