Case Studies

Learn more about how ads on Hulu drive business outcomes for your brands.

|

Case Studies

Sponsorship Effectiveness

Surrounding a curated list of must-see shows as a sponsor has a positive effect on the advertising that viewers consume.

We know that advertising on premium platforms like Hulu drives lifts in brand metrics, particularly purchase intent, but there’s a way to squeeze even more value and effectiveness out of a client’s ad buy.

When sponsorships are used in conjunction with an integration, both the sponsorship AND the integration are perceived more favorably.

In one case study, the advertiser received a 29% lift in a regular ROS flight on Hulu, but sponsorship took this to the next level – driving a 65% lift in purchase intent vs. the control. Surrounding a curated list of must-see shows as a sponsor has a positive effect on the advertising that viewers consume.

 

What’s more, when sponsorships are used in conjunction with an integration (versus with a regular media buy), both the sponsorship AND the integration are perceived more favorably. One can see that when both of these advertising opportunities are used in conjunction, they compound each other’s positive effects as viewers perceive the sponsorship more favorably and feel that the integration is an even better fit.