Case Studies

Learn more about how ads on Hulu drive business outcomes for your brands.


Case Studies

Sponsorship Effectiveness

Surrounding a curated list of TV’s most popular shows as a sponsor has a positive halo effect on the advertising that viewers consume.

That halo effect translates into significant brand lifts across the purchase funnel – especially in purchase intent.

However, when sponsorships are used in conjunction with other premium products like co-branded ads, a client’s campaign is supercharged. Including co-branded creative in your campaign creates a positive experience that increases brand lift across the funnel and, qualitatively, increases the positive sentiment around your ad.