Ads on Hulu drive measurable, real-world sales
The holy grail of advertising is proving that paid media drives measurable, real-world results. After conducting two distinct studies with Millward Brown and Nielsen Catalina, one thing is clear – advertising on Hulu drives measurable real-world sales.
Through an analysis of 93 campaigns on Hulu, we saw that watching an ad on Hulu drives purchase intent for a product, compared to those who hadn’t seen an ad. While intent is moving in the right direction, it’s essential to be able to prove return on advertising spend.
For every dollar invested on Hulu, advertisers see a return on ad spend (ROAS) of 45%
Attribution is increasingly effective in today’s media landscape, and when Hulu analyzed a recent retail client’s campaign we found that the client saw significant returns on their advertising investment. That means that advertising on Hulu not only drives intent, but also real-world sales.