Case Studies

Learn more about how ads on Hulu drive business outcomes for your brands.

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Case Studies

Custom Opportunities

Custom Integrated Commercials on Hulu have been shown to drive at least double the lift seen in non-custom advertisements.

Advertising in general drives a lift in brand metrics, and one can see that through the Millward Brown norms that show lifts in key brand metrics. However, all advertisements are not created equal, and we see a significantly higher lift in brand metrics in some forms of advertising when compared to others.

Custom opportunities such as the CIC are innovative and drive results.

One such form of advertising that moves the needle even further when it comes to effectiveness is custom content on Hulu. Specifically, the Custom Integrated Commercial (CIC) on Hulu has been shown to surpass the brand metric norms that Millward Brown has recognized as the average lift through advertising. In fact, Custom Integrated Commercials on Hulu have been shown to drive at least double the lift seen in non-custom advertisements.

 

One can see exactly why viewers are more receptive to this type of custom advertising when looking at their sentiments. More than half of the viewers who were surveyed around the CIC agreed that it was more ‘memorable’, ‘likeable’, and ‘relevant’ than the standard ad. Custom opportunities such as the CIC are innovative and drive results.