Case Studies

Learn more about how ads on Hulu drive business outcomes for your brands.


Case Studies

Brand Effectiveness

Advertising on Hulu drives real world sales.

Hulu is an excellent partner for brands that are looking for a boost to their image, general awareness, or want to drive more business through recommendations.

In fact, according to a Millward Brown-Hulu analysis of 53 previous campaigns we found that advertising on Hulu increases likelihood to buy (+3%) and strengthens the brand-message connection (+6%) and opinion of the brand (+3%). This means that advertising on Hulu not only makes your brand and message stronger, but also drives real world sales.

When used in conjunction with some of Hulu’s custom advertising opportunities like In-Show Integrations, this lift is compounded. Both brand opinion and purchase intent surge nearly 20%.