Case Studies

Learn more about how ads on Hulu drive business outcomes for your brands.


Case Studies

Brand Effectiveness

Ads on Hulu are effective drivers of upper funnel brand metrics – from brand awareness to the brand-message connection.

In fact, according to a Millward Brown analysis of  93 previous campaigns, we found that advertising on Hulu increases awareness of your brand (+23% vs. Millward Brown benchmark lifts), strengthens the brand-message connection (+141% vs. MB benchmark lifts), and opinion of the brand (+6%) vs. MB benchmark lifts). This means that advertising on Hulu is effective at getting your message in front of our viewers.