Case Studies

Learn more about how ads on Hulu drive business outcomes for your brands.

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Case Studies

Ad Effectiveness

The premium quality of Hulu doesn’t stop at the interface

Consumers come to Hulu to watch their favorite content. They love the experience of having all of their content in one place in an elegant, personalized interface on a premium platform. The premium quality of Hulu doesn’t stop at the interface – this superior experience extends to our advertising as well.

Take messaging, for example. Hulu’s performance benchmarks, based on 53 studies from Millward Brown, show that advertising on Hulu not only solidifies a brand’s message, but also makes the brand appear more favorable and even drives sales.

This high-effectiveness becomes even more evident when one compares ads on Hulu to ads on Broadcast or Cable TV. Through an analysis of the same ads running on Hulu and linear TV, Nielsen found that ads on Hulu are more effective at solidifying a brand and the brand’s message for viewers, than on Broadcast or Cable TV. This means that when your ad is seen on Hulu, it leaves a stronger, more lasting impression.