Case Studies

Learn more about how ads on Hulu drive business outcomes for your brands.

|

BUSINESS OBJECTIVES
Ad Effectiveness
Consumers come to Hulu to watch their favorite content. They love the experience of having all of their content in one place in an elegant, personalized interface on a premium platform
After an analysis of 93 campaigns on Hulu, we found that ads on Hulu are effective across the purchase funnel – from awareness to purchasing intent. When compared against Millward Brown’s effectiveness benchmarks we see significant double digit lifts for ads on Hulu vs. our competitors. Not only do ads on Hulu solidify your message in the minds of consumers, but also help drive sales as well.
Advertising on Hulu continues to get better.
An even deeper multi-year analysis on our benchmark data provided by Millward Brown shows that lifts are becoming even more pronounced year over year. When that’s put into the context of what’s been going on at Hulu, one can see that significant investments in content and data have yielded richer, more relevant experiences for our consumers.