Insights

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| | Category: Advertising, Announcements, Best of 2018, Capabilities, News

Double-Digit Gains Fueled By Investments In Technology and Exclusive Content
To Give Viewers a Better TV Experience, With More Choice and Control

 

 

 

2018 WAS OUR BEST YEAR YET

CONSUMERS & BRANDS CONTINUE TO CHOOSE HULU

 

“Consumers have spoken loudly about their desire for more choice and control in their TV experience. They are seeing the enormous benefits of streaming, they’re deciding which content and brands are most important to them, and they’re choosing Hulu,” said Hulu CEO Randy Freer. “Looking ahead, Hulu is in the best position to be the #1 choice for TV – live and on-demand, with and without commercials, both in and out of the home.”

 

 

 

 

THE CONTENT TRENDS CONTINUE TO SPEAK VOLUMES

With its acclaimed Hulu Originals — which received a company record of 27 Emmy nominations in 2018 — and its massive offering of broadcast, cable and premium channel programming, Hulu firmly established itself as the only place where viewers can watch full seasons of nearly all (80%) of this past year’s Emmy-nominated programming.

 

2018 marked Hulu’s largest-ever gains in signups and total subscribers, and the most advertising revenue in the company’s history. In 2019, Hulu will take full advantage of its momentum and capitalize on the massive opportunity ahead to become the #1 choice for television.

 

Source: Hulu Internal Data, Q4’18 and Ampere Analysis