Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

‘Tis The Season…For Seinfeld

‘Tis The Season…For Seinfeld By Peter Naylor Seinfeld:  it’s a show about nothing. But for a show about nothing there’s something about Jerry, George, Elaine, Kramer

VOD is Win, Win, Win

Over the last twenty years, the digital revolution has ushered in a golden age of media consumption for viewers, readers and listeners. And in the

Television Is The New, New Media

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you’re asking many questions to

The Creative Imperative in the Fight Against Ad Blocking

By Peter Naylor, SVP of Sales and Justin Fromm, Director of Advertising Research The rise in ad-blocking software is another sign that users are now

When It Comes to Advertising — It’s Attitude, Not Income

With the advent of on-demand viewing, control has shifted from those who deliver content to those who consume it. This change is driving renewed pronouncements

Hulu Insights: Mobile First? What About Living Room First?

Over the last ten years there has been an increased focus on mobile devices as a key way to reach consumers, and for good reason.

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