Julie DeTraglia – Hulu Advertising

Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

The Dynamics of Choice

Hulu Insight: Viewer Data Reveals the Dynamics of Choice Watching TV used to be a one-way relationship. Big studios would create content, sell it to

The Role of OTT in a Cross-Platform Video Campaign

Ad effectiveness measurement on PCs has existed for years, and more recently companies including Kantar Millward Brown, Nielsen, and comScore are working towards developing measurement

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