Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

There’s No Such Thing as Too Much TV

Subscription video on-demand has afforded viewers endless content choices and complete control over their viewing experience. Today, viewers can watch when, where and how they

It’s All on Hulu

Key Insights from Hulu’s 2018 Upfront   Hulu viewers are watching more TV than ever.  Today, total engagement is up 60 percent. And in just

Taking Care of BS: It’s Time to Rethink Brand Safety

Taking Care of B.S. It’s Time to Rethink Brand Safety   The advent of digital technology has transformed the advertising industry more in the past

What’s Better Than Watching Football This Sunday?

Watching the Ads! According to Hulu Viewers.     With the NFL season coming to a close and the Big Game approaching, we set out

TGI-Hulu: The Return of TGIF

Over the past decade, how, where and when we watch “television” has dramatically changed. But in the midst of all of this change, there are

2017: Hulu’s Reflections on TV Streaming

Well, here we are. The final days of 2017 and we’d like to raise a glass to a truly spectacular year of television. Whether you

Hammering Away on TV Attribution

We’ve been following closely the recent press about Thor, the television industry’s collaborative effort to properly attribute business outcomes to exposure to ads on TV.  We

Binge or Treat! Screaming Services Rule This Halloween

Halloween viewing in a video on-demand world Circa-2006: It’s one week before Halloween and you’re frantically searching through your TV Guide for the spooky episode

Gen Z: The Generation at the Forefront of TV’s Evolution

Gen Z is the first generation that has had access to on-demand television content for a majority of their lives. Yet, questions still remain around

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