Insights

Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.

Bigger Actually is Better

Double-Digit Gains Fueled By Investments In Technology and Exclusive Content To Give Viewers a Better TV Experience, With More Choice and Control      

Hulu’s 2018 End of Year(Book)

Another year in the books. With 2018 coming to an end, we’ve been reflecting on the most popular TV and movie moments. This year, Hulu

Hulu’s Digital Identity Exploration

Fifteen years ago it would have been ludicrous to think about connecting with a stranger via a phone and hopping into their car to get

Advertising Week 2018

Monday, October 1st AWNY 15 YR ANNIVERSARY 3:30 PM | MAIN STAGE (IMAX)  In celebration of Advertising Week’s 15th year, thought leaders (including Hulu CMO,

There’s No Such Thing as Too Much TV

Subscription video on-demand has afforded viewers endless content choices and complete control over their viewing experience. Today, viewers can watch when, where and how they

It’s All on Hulu

Key Insights from Hulu’s 2018 Upfront   Hulu viewers are watching more TV than ever.  Today, total engagement is up 60 percent. And in just

Taking Care of BS: It’s Time to Rethink Brand Safety

Taking Care of B.S. It’s Time to Rethink Brand Safety   The advent of digital technology has transformed the advertising industry more in the past

What’s Better Than Watching Football This Sunday?

Watching the Ads! According to Hulu Viewers.     With the NFL season coming to a close and the Big Game approaching, we set out

TGI-Hulu: The Return of TGIF

Over the past decade, how, where and when we watch “television” has dramatically changed. But in the midst of all of this change, there are

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