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Hulu Insight: Viewer Data Reveals the Dynamics of Choice Watching TV used to be a one-way relationship. Big studios would create content, sell it to
‘Tis The Season…For Seinfeld By Peter Naylor Seinfeld: it’s a show about nothing. But for a show about nothing there’s something about Jerry, George, Elaine, Kramer
Ad effectiveness measurement on PCs has existed for years, and more recently companies including Kantar Millward Brown, Nielsen, and comScore are working towards developing measurement
Over the last twenty years, the digital revolution has ushered in a golden age of media consumption for viewers, readers and listeners. And in the
As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you’re asking many questions to
It was an exciting year of redefining TV, and we couldn’t have done it without you. From launching a new brand campaign to leading the
By Peter Naylor, SVP of Sales and Justin Fromm, Director of Advertising Research The rise in ad-blocking software is another sign that users are now
With the advent of on-demand viewing, control has shifted from those who deliver content to those who consume it. This change is driving renewed pronouncements
Monday, September 28th 4:00PM-6:00PM Cross Screen Summit Why Does Context Matter? Because Context Matters! Context has always been a marketers’ best friend. Should it continue
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