Ad Selector

The Ad Selector allows the user to control their ad experience by choosing the ad they want to see. The user will be presented with two or three video options. Once a selection is made, the user will be presented with the commercial of their choice. If no selection is made after a few moments, an ad creative will automatically play.

Branded Entertainment Selector

The Branded Entertainment Selector (BES) allows the user to control their ad experience during video playback by choosing whether to watch a long-form commercial, or to view the show with standard commercial breaks.

Cover Story Brand Placement

The Cover Story Brand Placement offers advertising clients the opportunity to integrate their branding with Hulu’s homepage.

Custom Integrated Commercial

The Custom Integrated Commercial (or CIC) is a new advertising solution that strategically integrates and aligns your brand’s values and message with Hulu’s in a custom developed and produced commercial that feels like content.

Interactive Interstitial

The Interactive Interstitial is a rich media unit that runs with or in place of a video commercial across devices, enabling greater interaction within the player space. Examples of interactive interstitials on Hulu include photo galleries, video overlay, quizzes, and polls.

Pause Ad

Hulu’s Pause Ad is a non-disruptive, non-intrusive user-initiated ad experience that appears when a viewer presses pause when watching content.

The “pause ad” allows marketers to deliver contextually and situationally relevant messaging to consumers at the right time and place — during a natural, user-determined break in the storytelling. It also allows them to create and own a positive, entertaining viewer experience.

Premium Slate

A Premium Slate is a branded :07 video introduction that appears in premium positioning before the advertiser’s video commercial at the beginning of the show. Advertisers can create custom videos or leverage existing video creative. The video execution is accompanied by the standard “Presented by” intro text and voiceover (male and female options available).

NOTE: The advertiser’s video creative does not run with the Slate placement against short form content and will serve with slate when possible.

Slate

A Slate is a custom branded title card that appears in premium positioning before a video creative in the first pod before the beginning of a show. The advertiser’s brand logo is shown on a :05 – :07 second animated screen with standard “presented by” intro text and Hulu provided voiceover audio (male or female option available).

Note: The advertiser’s video creative does not run with the Slate placement against short form content and will serve with slate when possible.
Client visual and/or audio tagline is optional.
Client provided solid background color (HEX/RGB value) is also optional.

Sponsored Collection Brand Placement

A Sponsored Collection Brand Logo Placement offers advertisers the opportunity to align their visual branding/logo with a content collection promoted within the Hulu UI.

Spotlight

The sponsorship of a Hulu Spotlight gives theatrical, TV tune-in, or video game advertisers a high-impact opportunity that enables them to amplify their message and drive awareness for any new release.

For guidelines and specs please contact your sales representative.

T-Commerce

Enable transactions in the Living Room by providing users with a complete purchase experience for your product. Hulu is developing a solution for movie tickets and will expand into additional categories.

Video Commercial

The Video Commercial includes placement of your advertiser’s video creative into any one of Hulu’s standard long-form content commercial breaks.

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