VIDEO COMMERCIAL

VIDEO COMMERCIAL

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The Video Commercial includes placement of your advertiser’s video creative into any one of Hulu’s standard long-form content commercial breaks.

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Timeline

5 business days production lead time from the receipt of the final assets

Available On

Video Tech Specs​

High Definition​

  • 1920 x 1080 or 1280 x 720 (16:9)
  • 1440 x 1080 (4:3)
  • Letterboxing on native 1.78:1 (16×9) or pillarboxing on native 1.33:1 (4×3) content is not allowed.

    Q: When is letterboxing allowed and not allowed?

    A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, There should not be any letterboxing (black bars on top and bottom) nor should there be any pillar-boxing (black bars on either side). We should should see active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived but please reach out to your Hulu representative to confirm.

  • Constant Bitrate (CBR) 15-30 Mbps.  

    Q: Should the bitrate be constant if delivering Prores codec?
    A: No, since Prores codec is built to be variable this is waived due to its high variable bitrate.

    Q: Can you accept bitrate higher than 30 mbps?
    A: Yes, we can accept bitrate beyond the recommended range for h.264 and Prores. In the case of Prores, bitrate will often exceed 30mbps due to its variable setting.

  • Main Profile @ Main Level (MP@ML)
  • 4:2:2 Color Space

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, There should not be any letterboxing (black bars on top and bottom) nor should there be any pillar-boxing (black bars on either side). We should should see active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived but please reach out to your Hulu representative to confirm.

Standard Definition​

  • 720 x 480
  • 4:3 or 16:9 pixel aspect ratio
  • Letterboxing on native 1.78:1 (16×9) or pillarboxing on native 1.33:1 (4×3) content is not allowed.

    Q: When is letterboxing allowed and not allowed?

    A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, There should not be any letterboxing (black bars on top and bottom) nor should there be any pillar-boxing (black bars on either side). We should should see active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting, this is usually waived but please reach out to your Hulu representative to confirm

  • 3:2 display aspect ratio is not accepted
  • Bitrate: Greater than 2 Mbps
  • Main Profile @ Main Level (MP@ML)
  • 4:2:2 Color Space

File Formats​

  • Quicktime movie (.mov) or MPEG-4 (.mp4) formats only
  • For our programmatic offering, we only accept .mp4 formats

Codec

  • Apple ProRes 422 HQ codec preferred

    Q: When is letterboxing allowed and not allowed?

    A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, There should not be any letterboxing (black bars on top and bottom) nor should there be any pillar-boxing (black bars on either side). We should should see active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting, this is usually waived but please reach out to your Hulu representative to confirm

  • H.264 codec

Frame Rate

  • 23.98, 25, or 29.97 based on native frame rate

    Q: What does native frame rate mean?

    A: Native frame rate refers to the frame rate at the the source footage was shot. Whenever possible we require all videos to be delivered in its native frame rate. This means that no frame rate conversion should be performed which includes adding 3-2 pulldown for broadcas

  • Constant frame rate only

    Q: Why do you ask for progressive?

    A: The Hulu player, unlike traditional broadcast, does not playback interlace scan so we require that all videos be delivered with scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

  • Please make content progressive scan

Max File Size

  • 10GB

Audio

Tech specs

  • Audio is required
  • 2 channels only
  • PCM (preferred) or AAC codec

    Q: Why do you prefer PCM codec?

    A: PCM codec is lossless audio quality so whenever possible please deliver PCM audio.

  • 192 Kbps minimum
  • PCM (preferred) or AAC codec
  • 16 or 24 bit only
  • 48 kHz sample rate

3rd Party Tags

Standard

  • Hulu accepts standard tags and supports VAST from Hulu-approved vendors.
  • For additional VAST information, please click here to visit our FAQ document.
  • Hulu supports VPAID in VAST tags for VPAID-approved vendors. Note that a vendor may be Hulu-approved for VAST, but not Hulu-approved for VPAID in VAST
  • 1×1 trackers and click commands
  • At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.
  • For questions regarding VPAID specs, contact your Hulu sales rep or campaign manager as well as your preferred VPAID vendor.

Programmatic

For our programmatic offering, we cannot support VPAID within VAST tags, must be VAST only.

Secure tags must be used.

  • The Trade Desk (TTD): 3rd party tags can be used. Consult with your Hulu sales team on approved vendors.
  • DataXu: 3rd party tags can be used. Consult with your Hulu sales team on approved vendors.
  • DBM: DCM tags must be used.
  • Amobee: Either a DCM tag can be used or creatives can be uploaded within the Amobee platform.
  • Adobe: 3rd party tags can be used. Consult with your Hulu sales team on approved vendors.
  • Appnexus: Creatives must be uploaded within the Appnexus platform. 3rd party tags cannot be used.
  • Sizmek: Creatives must be uploaded within the Sizmek platform. 3rd party tags cannot be used.
  • Oath: Creatives must be uploaded within the Oath platform. 3rd party tags cannot be used.
  • Adelphic: 3rd party tags can be used. Consult with your Hulu sales team on approved vendors.

Miscellaneous

Additional Requirements

  • Video must be submitted without leaders such as slates, countdowns, etc.
  • Please note we cannot accept two :15 spots from the same or different brand(s) to form a :30 commercial. Each brand’s advertisement should stand alone and represent one commercial.

Hosting

  • Hulu manages the encoding, hosting, and streaming of the video ads/associated creative assets.
  • For programmatic deals, creatives must be trafficked within the DSP – ensuring it remains up to spec through transcode

Metrics Available

  • Impressions
  • Clicks
  • Completion Rate
  • Time Spent Viewing
  • CTR

CTA Buttons

Video commercials are not directly clickable on most devices. As such, direct calls-to-action via buttons or overlays as well as “click here” messaging are not allowed.

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Video Commercial

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