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Video Commercial

DETAILS

The Video Commercial includes placement of your advertiser’s video creative into any one of Hulu’s standard long-form content commercial breaks.

Timeline

5 business days traffic and testing lead-time from the receipt of the final asset

Mandatory Deliverables

File Formats
  • Quicktime movie (.mov)
  • MPEG-4 (.mp4) format only
  • For our programmatic offering, we can accept both .mp4 and .mov, though our bid request currently only requests .mp4
Codec
  • Apple ProRes 422 HQ codec preferred
  • H.264 codec
Length

Max standard video commercial length is :60s

High Definition Video Tech Specs
  • 1280 x 720 or 1920 x 1080 (16:9)
  • 1440 x 1080 (4:3)
  • Letterboxing on native 1.78:1 (16×9) or pillarboxing on native 1.33:1 (4×3) content is not allowed.
  • Constant Bitrate (CBR) 15-30 Mbps
  • Main Profile @ Main Level (MP@ML)
  • 4:2:2 Color Space
Standard Definition Video Tech Specs
  • 720 x 480
  • 4:3 or 16:9 pixel aspect ratio
  • Letterboxing on native 1.78:1 (16×9) or pillarboxing on native 1.33:1 (4×3) content is not allowed.
  • 3:2 display aspect ratio is not accepted
  • Bitrate: Greater than 2mbps.
  • Main Profile @ Main Level (MP@ML)
  • 4:2:2 Color Space
Frame Rate
  • 23.98, 25, or 29.97 based on native frame rate
  • Constant frame rate only
  • Please make content progressive using adaptive de-interlace with no frame blending.
Max File Size

10 GB

Audio Specs
  • Audio is required
  • 2 channels only
  • PCM (preferred) or AAC codec
  • 192 kbps minimum
  • 16 or 24 bit only
  • 48 kHz sample rate
Metrics Available
  • Impressions
  • Clicks
  • Completion Rate
  • Time Spent Viewing
  • CTR
Additional Requrirements
  • Video must be submitted without leaders (i.e slates, countdowns).
Third Party Tags

Hulu accepts standard tags and supports VAST from Hulu-approved vendors. For additional VAST information, please click here to visit our FAQ document.

Hulu supports VPAID in VAST tags for VPAID-approved vendors. Note that a vendor may be Hulu-approved for VAST, but not Hulu-approved for VPAID in VAST.

For questions regarding VPAID specs, contact your Hulu sales rep or campaign manager as well as your preferred VPAID vendor.

At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.

Third Party Tags – Programmatic

For our programmatic offering, we cannot support VPAID within VAST tags, must be VAST only.

Secure tags must be used.

The Trade Desk (TTD): 3rd party tags can be used. Consult with your Hulu sales team on approved vendors.

DataXu: 3rd party tags can be used. Consult with your Hulu sales team on approved vendors.

DBM: DCM tags must be used.

AmobeeEither a DCM tag can be used or creatives can be uploaded within the Amobee platform.

Adobe: 3rd party tags can be used. Consult with your Hulu sales team on approved vendors.

Appnexus: Creatives must be uploaded within the Appnexus platform. 3rd party tags cannot be used.

Sizmek: 3rd party tags can be used. Consult with your Hulu sales team on approved vendors.

General Notes
  • Please note we cannot accept two :15 second spots from the same or different brand(s) to form a :30 second commercial. Each brand’s advertisement should stand alone and represent one commercial.
  • Unit can be targeted at a national or local level.
  • Video commercials are not directly clickable on most devices. As such, direct calls-to-action such as buttons or “click here” messaging are not allowed.
Additional Requrirements
      • Video must be submitted without leaders such as slates, countdowns, etc.