Branded Entertainment Selector

The Branded Entertainment Selector (BES) allows the user to control their ad experience during video playback by choosing whether to watch a long-form commercial, or to view the show with standard commercial breaks. This unit offers a great experience for theatrical and tune-in campaigns, but can also be used for extended content such as original webisodes or longer form video ads.

If the advertisement is for a movie, the user will be presented with the following options at the beginning of content play:

  • Watch the trailer for [Movie Name], and then watch the video commercial-free. (If selected, the user will immediately begin viewing the extended trailer)
  • Watch the video with normal commercial breaks. (If selected, the user will experience normal ad breaks throughout the content view)
  • In order to preserve a consistent video playback experience, the selector will automatically default after a specified period of time.
Available On

10 business days production lead-time from the receipt of the final asset


Deliverables to Hulu
  • 505 × 756 – Brand Poster creative must have the clients logo / branding (click-action links to the video should not include buttons or URLs that drive away from Hulu)
  • Trailer, Movie, Show or Product name to be displayed
  • Extended Video Creative (:60 sec to 2:59 sec)
  • Click-through URLs (for video)
  • 3rd Party Tracking Tags
  • Video: 1 × 1 trackers and click commands
  • Companions: standard tags (href and img source)

Brand Poster: 505 x 756

File Formats
  • JPG
  • PNG
  • PSD (layered)
  • Fonts (if applicable)
Max File Size

500K each





  • Video Creative: A minimum of :60s to a maximum of 2:59.
  • Please note since our max video length for the BES is 2:59, we cannot accept multiple shorter spots from the same or different brand(s) to form one commercial. Each brand’s advertisement should stand alone and represent one commercial.
Color Depth



Hosted by Hulu

Third Party Tags

Branded Entertainment Selector Video(s) need to be site served by Hulu, clients can provide 1×1’s and Click Trackers for 3rd Party Tracking.

At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.



Metrics Available
  • Hulu’s proprietary Branded Entertainment Selector produces a 189% lift in top-of-mind awareness vs. linear TV and almost double the lift over a standard :30s video spot.
  • Metrics provided to advertisers: Impressions, Clicks, Completion Rate, Time Spent Viewing and CTR.
General Notes

Client may provide final brand poster or Hulu Creative Services can create these units for the client based on client direction and source assets.

This unit clicks through to the trailer or long-form commercial and should not include buttons or language that direct users away from the site. The campaign hashtag is accepted on the poster.

  • Delivery should include raw assets and messaging, or a single screenshot can be provided to spec and will be cut for production by Hulu.
  • Please note: Clients cannot build this interactive element themselves.
  • This unit currently has select availability on living room devices. Please reach out to your sales contact or campaign manager for additional details.
  • Unit can be targeted at a national or local level
Please contact us with any questions about this Ad Product