AD
SELECTOR

AD SELECTOR

Play Video

The Ad Selector allows the user to control their ad experience by choosing the ad they want to see. The user will be presented with two or three video options. Once a selection is made, the user will be presented with the commercial of their choice. If no selection is made after :15, one video in the unit will be randomly selected to play.

Play Video

Timeline

10 business days production lead time from the receipt of the final assets

Available On

Download Template

Video

Number of Videos

Two or three videos are accepted​

Video Length

:15 or :30 ​

Best Practices

To encourage viewer engagement, we suggest using video creatives that are distinctly different from one another.

Thumbnail Images

File Format

  • .JPG
  • If Hulu needs to resize, please provide transparent .PNG, layered PSD, .EPS or .AI vector file.

Dimensions

546 x 307​

Best Practices

To encourage viewer engagement, we suggest using thumbnail images for each option that are distinctly different from one another.​

Brand Logo

File Format

-.PNG file with transparent background. -If Hulu needs to resize, please provide transparent .PNG, layered PSD, .EPS or .AI vector file.

Dimensions

254 × 79​

Best Practices

  • Horizontal logo to make the best use of available area
  • White logo highly recommended
  • Tagline or tune-in copy is not permitted to be used with the brand logo.

NOTE: Logo sits over a colored background that dynamically changes based on the which thumbnail the viewer is on.

Copy

Thumbnail Captions

  • The caption is the copy below the thumbnail that describes the category or option choice.   
  • 25 characters max including spaces and punctuation.
  • Standard text only.
     

  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, will be presented in standard text such as Brand (TM).

Headline

The structure of the copy must be “Which [brand name ] ad would you like to watch?”. This copy cannot be customized beyond the brand name.

3rd Party Tracking Tags + File Hosting

  • Clients can provide 1×1’s and click trackers
  • Hulu accepts standard tags and supports VAST from Hulu-approved vendors. For additional VAST information, please click here to visit our FAQ document.
  • At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.