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Ad Selector

The Ad Selector allows the user to control their ad experience by choosing the ad they want to see. The user will be presented with two or three video options. Once a selection is made, the user will be presented with the commercial of their choice. If no selection is made after a few moments, an ad creative will automatically play.

Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Specs

Deliverables to Hulu
  • Video Creative (2 or 3 videos are accepted) – must use separate videos for each option that are distinctly different from a user perspective
  • 470 × 340 Brand Thumbnail Images (2 or 3 thumbnails that are distinctly different from a user perspective are accepted) and Captions (up to 25 characters per caption, standard text characters only)
  • 480 × 150 Brand Logo (Must be a transparent PNG file; horizontal logo preferred)
  • 3rd Party Tracking Tags (if applicable)
File Formats
  • JPG
  • Transparent PNG
  • PSD (layered)
  • EPS or AI (vector)
Max File Size

500k each

Animation

No

Audio

No

Length

Max standard video commercial length is :30s

Color Depth

32-bit

Hosting

Hosted by Hulu

Flash

No

Third Party Tags

Ad Selector videos need to be site served by Hulu, clients can provide 1×1’s and Click Trackers for 3rd Party Tracking.

At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.

Expanding

No

General Notes
  • Hulu will create these units for the client based on client direction and source assets.
  • 25 characters, standard text only, no symbols such as registered marks, copyrights, etc. If symbols are required, will be presented in standard text such as Brand (TM).
  • The caption is the copy that describes the category (i.e: In English / En Español) or option choice.
  • No tune-in or tagline copy allowed with the client’s logo.
  • Unit can be targeted at a national or local level.

This unit currently has select availability on living room devices. Please reach out to your sales contact or campaign manager for additional details.

Assets Needed
  • Video Thumbnails: 470 x 340
  • Brand Placement: 480 x 150 Transparent PNG
Third Party Tags

Hulu accepts standard tags and supports VAST from Hulu-approved vendors. For additional VAST information, please click here to visit our FAQ document.

*At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.

Third Party Serving

No

Metrics Available
  • Hulu’s proprietary Ad Selector is 150% more impactful than linear TV at building unaided recall and 24% more impactful than linear TV at building purchase intent.
  • Metrics provided to advertisers: Impressions, Selections and Completion Rate per Video Creative.