Custom Integrated Commercial
A Custom Integrated Commercial (“CIC”) is a Hulu exclusive video solution that is strategically developed to elevate the brand’s values and objectives by spotlighting it within the world of Hulu. This custom co-branded execution is proven to resonate with target audiences on Hulu by delivering contextually relevant creative and messaging.
A Premium Slate leverages a brand’s existing video assets to develop a custom :07 slate that will run as the first video in pre-roll, priming viewers for the commercial to follow before they start their content. The video execution is accompanied by intro text and “presented by” voice over.
The Ad Selector allows the viewer to control their ad experience by choosing the ad they want to see. The viewer will be presented with two or three video options. Once a selection is made, the viewer will be presented with the commercial of their choice. If no selection is made after a few moments, an ad creative will automatically play.
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