Ad Experience

Hulu continues to push the boundaries of advertising by creating innovative and engaging ad products for your brand as well as impactful ad experiences for our users.

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Custom Integrated Commercial

The Custom Integrated Commercial (or CIC) is a new advertising solution that strategically integrates and aligns your brand’s values and message with Hulu’s in a custom developed and produced commercial that feels like content.


A Spotlight sponsorship gives theatrical, TV tune-in, or video game advertisers a high-impact opportunity that enables them to amplify their message and drive awareness for any new release.

Premium Slate

A Premium Slate is a branded :07 video introduction that appears before the advertiser’s video commercial at the beginning of the show. Advertisers can create custom videos or leverage existing video creative. The video execution is accompanied by the standard intro text and “presented by” voice over.

Ad Selector

The Ad Selector allows the user to control their ad experience by choosing the ad they want to see. The user will be presented with two or three video options. Once a selection is made, the user will be presented with the commercial of their choice. If no selection is made after a few moments, an ad creative will automatically play.

Interactive Interstitial

The Interactive Interstitial is a rich media unit that runs with or in place of a video commercial across devices, enabling greater interaction within the player space. Examples of interactive interstitials on Hulu include photo galleries, video overlay, quizzes, and polls.

Branded Entertainment Selector

The Branded Entertainment Selector (BES) allows the user to control their ad experience during video playback by choosing whether to watch a long-form commercial, or to view the show with standard commercial breaks.


Enable transactions in the Living Room by providing users with a complete purchase experience for your product. Hulu is developing a solution for movie tickets and will expand into additional categories.


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