Custom Integrated Commercial

A Custom Integrated Commercial (“CIC”) is a Hulu exclusive video solution that is strategically developed to elevate the brand’s values and objectives by spotlighting it within the world of Hulu. This custom co-branded execution is proven to resonate with target audiences on Hulu by delivering contextually relevant creative and messaging.




Deliverables to Hulu

While Hulu is able to work with a great variety of assets in the creation of a Custom Integrated Commercial (or “CIC”), the preferred formats, where appropriate and available, include:

  • Apple ProRes 422 (HQ) video files
  • Accompanying audio, split-track (if available)
  • Vector brand logos in .eps or .ai format (if available)
  • Brand style guides
  • Brand font
  • For motion graphics assets, AE project files with associated media (if available)
  • 1280 x 720 or 1920 x 1080 (16:9)
  • 1440 x 1080 (4:3)
  • No black bars
  • Constant Bitrate (CBR) 15-30 Mbps
  • Main Profile @ Main Level (MP@ML)
  • 4:2:2 Color Space
File Formats
  • Quicktime movie (.mov)
  • MPEG-4 (.mp4) format only
  • 2 channels only
  • Audio (HD/SD): 192 kbps minimum & PCM (preferred) or AAC codec
  • 16 or 24 bit only
  • 48 kHz sample rate
  • Audio is required
Frame Rate
  • 23.98, 25, or 29.97 based on native frame rate
  • Remove any pull-down added for broadcast
  • Constant frame rate only
  • Please make content progressive using adaptive de-interlace with no frame blending.
  • Apple ProRes 422 HQ codec preferred
  • H.264 codec is accepted
  • Interlaced video is not accepted


Max File Size

10 GB





  • Constant Bitrate (CBR) 15-30 Mbps
  • Main Profile @ Main Level (MP@ML)
  • 4:2:0 Color Space
  • Hosted by HuluNormal Video Creative: 15 or :30 seconds.
  • Extended Video Creative: 3 minutes or less

Hosted by Hulu

Leaders Slates
  • Video must be submitted without leaders
    (i.e slates, countdowns).
Third Party Tags

Hulu accepts standard tags and supports VAST from Hulu-approved vendors. For additional VAST information, please click here to visit our FAQ document.

At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.

General Notes

Unit can be targeted at a national or local level

Metrics Available
  • Impressions
  • Clicks
  • Completion Rate
  • Time Spent Viewing
  • CTR