Insights
Hulu is dedicated to providing impactful market insights in an ever-changing video ad ecosystem.
Hammering Away on TV Attribution
We’ve been following closely the recent press about Thor, the television industry’s collaborative effort to properly attribute business outcomes to exposure to ads on TV. We
Binge or Treat! Screaming Services Rule This Halloween
Halloween viewing in a video on-demand world Circa-2006: It’s one week before Halloween and you’re frantically searching through your TV Guide for the spooky episode
The Dynamics of Choice
Hulu Insight: Viewer Data Reveals the Dynamics of Choice Watching TV used to be a one-way relationship. Big studios would create content, sell it to
Hulu Grooms Its Tech Stack To Support AdvancedTV
Hulu is moving into phase two of its advanced TV strategy almost two years after launching its private exchange. But the market has changed since then, and Hulu has evolved
Hulu: Industry Safe Environment for Brands
Viewability and brand safety are huge topics of discussion in the advertising industry. We are increasingly living in an age of accountability and marketers are
True Confessions of a TV Watcher
At what length will viewers go to to watch their favorite TV show? We know viewers watch TV in the living room, whether it’s live,
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