Oh there are so many likeable teams this season that you really can't decide who you like. But determination and dedication - brown and pink teams. Fun and motivation - blue   See 12 other replies

Wow, this thread is getting big. Everyone needs to sit back, have a sip of Brita-filtered water from their reusable bottle, grab a 5-calorie stick of Extra.... and just chill out.Yes, product placement within The Biggest Loser is obvious. One of the things I love most about the show is that it's not just another Reality Show -- it's made its mark in TV history as a show that successfully breaks down the 4th wall. Every episode, the trainers and contestants encourage the audience to join them in the fight against obesity. To get up off the couch and get healthy. I mean, think about it. What other primetime show tells you to GET OFF THE COUCH?So, how does a network make a gameshow into a movement? They provide you, Joe Sixpack, with the tools that these players use to generate the amazing results they do. It's not rocket science. You don't need the chefs they have (and superbly hide) behind the scenes. Change can be as simple as Fiber One for breakfast. Tired of buying a ton of expensive water bottles? Refilling one with Brita can get you healthy while saving time, money, and the environment. In the end, of COURSE, placement is about getting you to buy something while generating revenue for production. But it's more than that. Ironically, the awkwardness of the placement works -- the tone shifts as the show demonstrates how the contestants try something different to satisfy their wants AND reach their goals. And in the end, The Biggest Loser is trying to wake us up to do the same. That's marketing with integrity. Give me that over a "cool by association" advert (*COUGH*James Bond franchise*COUGH*) any day.   See 12 other replies

I agree about the "poorly disguising it" comment. I don't mind the advertisements, but they are poorly done. I think more people would be willing to buy/try the products mentioned if they were honestly and more subtly mentioned in the show rather than so obviously advertised. The "Dan forgot his water- Jillian takes him to the Brita filter" bit was very annoying. More obviously rehearsed than the yogurt and gum.   See 12 other replies