The publicity is part of the benefit of Gordon Ramsay coming to redo a restaurant. People who have had terrible experiences before know that it's being redone and they become curious. He and his team do what they can to make sure these huge crowds want to come back after he's gone. I don't see what's wrong with that. Also, his $301 dinners are that price for a reason. He pays his chefs, managers, and front of house team far more than $8-12 per hour. I'm willing to be that the $301 meal vs the $20 meal has the same proportion of costs. Some people are willing to pay a higher price for quality, but if he served terrible $301 meals he would fail as well.
Also, restaurants hire staff that is proportionate to how much business they do and what level of service they want to give. Nice restaurants want to give very good, detailed service so they hire more people to do that.
I don't think the point of the show is about prices or staff, it's about providing a safe, quality dining experience for guests. Every single one of these restaurants so far are failing to do that, and that's why they are going under. I've seen plenty of wonderful lower-priced restaurants that are effectively managed with a small, competent staff.
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Secret GardenSeason 1 : Ep. 10 (43:12)
