it's mostly an advert for the AB brand on our culture.It was interesting to see some of the internals of AB, seeing their process and history. The show as a whole is really all about the Budweiser branding. Such blatant branding merged with culture is uncomfortable for me *shrug*. Coke is worse though, because at least beer is a 'human' thing, it being the oldest known recipe. These brewmasters are some of the best in the world -- making beer with such intense consistency across several recipes (they vary the recipe based on shifting price of ingredients) takes real skill. However, they are making consistent boring beer.The enjoyment of budweiser is a different product than enjoying good beer -- common craft and home-brew (i brew my own) is *significantly* more satisfying; really it's a completely different product. Bud has a cultural impact that it's riding on, but this will die out in a half-generation or so.

Bud should be called the King of overrated Beers. All these years of drinking beer and never could stand the flavor and the bitter after taste - very "canny" even worse out of the bottle, although Bud light isn't as horrible. The only time I will drink Bud is if someone offers and there is nothing else to drink.

I thought that this special was ok ... it didn't really talk as much about the early history as much as the commercials and ways that bud has been trying to stay a on top. But as for the last persons comments.MGD is to much like water, Dossxx really does taste like pee, and I would have to say that yes Bud light is just that light has no real flavor but Bud regular has plenty of flavor and on a hot summers day with a burger it really hits the spot.

Well I give Bud credit for there awesome advertising and tricking of the American people. There newest commercial about drinkabillity is so far from the truth. This video they are bragging on how great the beer taste. If anyone has any type of normal taste bud they can see that Bud is the worst tasting beer. Because it is #1 it is way overpriced. I challenge one to do a beer taste buy Bud, mgd, shinerbock, dossxx. You will see how crap Bud really is.

Budweiser is going to fall. The only thing that held them up is the fact they were the quitessential American brew. The reallity is there beer is crap and patriotism is what held them above all others. Hopefully Americans will open there eyes and see the real true craft beers made in America. Hopefully the king will be beheaded and America will see the true quality of its beer brewers.