you're way overthinking it. there's no investors, no expectations for a return on the investment. it's entertainment... the cost of a new range, or re-decorating a dining room, it's nothing in comparison to a typical tv show that has sets, an entire cast of actors, writers, etc. this kind of TV is so popular with networks because it's so cheap to produce. sure they look generous during the episode... but they're really not spending much compared to other shows.
the network pays for it all... they also cut the restaurant a big check on top of it.
furthermore they line up all the customers that come in during the episodes and pay for their meals as well. (they get a free meal, and in turn sign a release to give the network permission to film them). the customers are told what to order, are told how to act while they're there. that part about it, certainly is a nod towards the fakeness of it. of course they want to hype up the conflict and emotion. overall, the stories and people are real, but it's still scripted to an extent.
and Ramsay, you better bet gets paid... in more ways than one... the more his face is out there, it's advertising for his entire "product line" - his restaurants, his books, his cooking utensils, you name it... he's a corporation in and of himself. he comes off looking like a classy caring guy that really knows his stuff, and in turn sells a lot of stuff! he's an even better business man than he is a cook.
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and when I said it to myself I said it in an irish accent..."well doesn't he look like a leprrrechaun" LMAO