Once again, they started out w/ lies: it's not a month free, it's a week. It's a week AFTER you give Hulu your credit card info and allow them into charge you thereafter.
Hulu hired someone to run HuluPlus and then didn't let them run it right. He valued the service at around $4 - $5 month w/ no running ads during shows. The Old Fogey on the Board from the Cable/Satellite industry wanted to sell HuluPlus for a whopping $10 month w/ ads running like Cable TV --he wanted this because he is an Old Fool and wanted to usurp the authority of the guy hired to do the job.
A compromise was reached for $8 month w/ running ads during shows. That is an archaic and idiotic business model. Everyone under the age of 30 knows that the cable and satellite industry thinks that the public at large is too stupid and passive to know that they're being fleeced. They have utter contempt for their own customer base. As long as you have morons like this associated w/ Hulu Plus, expect nothing innovative and new from them.