Honestly -- I really enjoy watching this series. They manage to pack in a lot of local color in their 30 minute format.That said, I'm a little tired of being clubbed over the head with the Grey Goose vodka sponsorship. This is Absolutely (forgive the pun) obnoxious. It started out with bottles of Grey Goose in the background of all the bar shots. Then every cocktail had to be a Grey Goose vodka cocktail (with perhaps one or two exceptions).Now they've got the friggin' bottles in the kitchen, front-and-center, in the first food shots?This has turned into the Grey Goose vodka show.Dear Marketing Geniuses: we're not sheep. Hammer your product home like this and you are virtually assured I'll think you're clueless and unsophisticated. This doesn't make me want to buy Grey Goose... it makes me want to go for a less sophomoric brand.