I enjoy the show but like the previous poster wrote; I'm not sold on their idea. I understand that the world is shifting to a paper-less environment. With the advent of PDFs, email is clearly evident. But here is my problem with Earth Class Mail.
It just seems to me like they are SO worried about "scaling" and making plans to have millions of customers but I just don't see them ever having that huge of an impact. This is a great niche product as you can see in some of the earlier episodes. Expats, RVers and certain other people will definitely get use out of this service but come on. Is that really millions of people and 50 million pieces of mail handled in a huge 60,000 sq. ft. warehouse? What is my reason for saying this? Simple.
Most of the people that are in tune enough with technology to use this service (like myself) already pretty much have a paperless everything. I don't receive bills in the mail (email.) I don't get bank statements (email.) I don't get any piece of significant and highly critical information through the mail. For some reason it has never dawned upon the midns at Earth Class Mail about this. Most of the "mail" people receive is "junk" mail; and why would I pay a service to scan and forward me "junk" mail.
Another point of view is that most of the people that still rely solely on "snail" mail are the older folk that are not so apt to our technological modern life. Do you really believe you will get a person that doesn't really use a computer that much or doesn't have one at all to switch to this service? This was very apparent in the RV episode.
Businesses is also a market they can target but again. What sort of critical data or information do you receive at work through the mail? Most of that is handled through email, secured pdfs, and e-signatures. Seems to me it's strange that they know about all these technologies (and actually use them) but yet they don't really see how this affects their product. For instance when I'm on the road and corporate HQ sends me a legal document to sign, review, or whatever they send it through UPS or FedEx (usually same day or next day service if its a critical document.) If it's not critical it usually gets sent as an attachment to an email. This is another barrier they need to break through to target the "corporate" market. Corporations relying less and less on paper and in their mail departments ... So my point is this...
IF THERE'S NO MAIL... WHAT ARE YOU GOING TO FORWARD?