wow, edgy fetish symbols, sex, death, life, birth ... BORING ... 30STM has gone from emergent alternative/ pop/ rock to boring in exactly 3 albums. Now, i wont argue that the lyrics aren't beautiful and touching at some points, but its that fact that makes them so much less meaningful the rest of the time ... the album seems forced, the themes in the album are played out, the music is a poorly mixed 80's pop synth, meets NIN, meets whatever. Im not one of those people that insist that a bands earlier efforts were the best because they were still underground, it was cool to know about them, etc ... but if you want to hear what i believe was the epitome of what 30STM could and should have been, play End of the Beginning from the self titled album, or The Fantasy, or From Yesterday off of ABL ... those songs had the energy that the new album is lacking. A gradual and unyielding build up of tension, strength and passion behind the lyrics, not the lyrics themselves to carry the music.
As far as the this video goes, great production, great shots, amazing artistic sight and overall package for a simple music video, the song itself however is so lacking and repetitive that it is the only negative point. Autotone ,little kid voices, screaming, synthized everything ... boring
the video is another one in a line of 30STM videos that are simply amazing, its just too bad that the music falls short this time ... who knows, maybe their next album will be a return to what got them started, an edgy rock/ alternative torrential wave rather than a mild pop/ alternative splash ...