What a fake steaming pile of crap these "core values" are. Sells shoes, that's it. You don't sell shoes, go screw yourself your fired. All they want you to do is act happy, silly and stupid while selling shoes and they think they have come up with a revolutionary business practice. These are the worst kind of companies to work for because their two-faced. They tell the employee one thing, and actually expect another. All that matters to any company is money. They could give 2 cents about "core values" or "a little weirdness". Selling shoes and making profit is THE ONLY THING that matters.